Engage with stakeholders from the public, private and non-profit sectors, uniting them around a
shared mission. Equip teams with the confidence and skills to take on a challenge. Reach people and
organisations seldom involved in projects. Set up and deliver initiatives that directly engage millions
Set up the Dementia Friends Movement that has engaged over 4 million people in the UK
and spread to more than 50 nations worldwide.
Ran the ‘Don’t Sink the Coastguard’ campaign against cuts in a key national emergency