Insight Communities

Businesses and Organisations need to open up their strategies to their customers, partners and stakeholders. They need to move from trying to understand their customers to knowing their customers.

By tapping into and unlocking the the minds of your customer and shaping it into a strategic asset, organisations can create products, services and communication that customers engage with and intensely value.

Customer Insight gathered over time improves all your customer interactions and influences how customers experience engaging with your brand. Organisations become in-tune with their customers, are better equipped to to make strategic decision, confident that the products and services they create are what their customers need.

A private community provides the perfect environment through which to engage your customers. Our proprietary software provide the tools required to host one-to-one or one-to-many conversations and interactions that are designed to tease out new insights and shed new light on what your customers think. Our clients are using Better Communities to co-create on new products, refine the service experience of their customers and understand the intimate behaviour and perceptions that inform why customers buy the products they value.

Insight is discovered by:

• Online focus groups: that make it easier for people to join the debate letting us focus on the issues that are likely to bring the greatest insights.
• Tone of voice: the language community members use is critical in influencing brand / marketing communications. When customers connect with an organisation they can generate real insight into their lives.
• Rating and voting on brand / marketing campaigns: in an online community we can discover what they think by offering different ways of contributing by inviting them to rate an idea or vote to get the consensus of the community.
• Rich media stimulus: images, video and simple drawings offer a real insight into what people think and allows us to gather opinions from people who are not as comfortable expressing themselves in words. Their reactions to visual stimuli can be as important as a lengthy discussion.
• Discussion events: the time people spend in a community follows their lifestyle pattern. They tend to go online at similar times in the evening or at weekends therefore a calendar of discussions to co-incide with peak community occupancy takes advantage of this and helps members feel they can contribute when they want to.
• Quick polls: are a simple insight tool. They are a great way to take the pulse of a community on any given topic, be that a reaction to an event that shape their lives such as the economy or getting their first impression of a new product or advertising campaign.
• Profiling data: at the outset of a community it is useful to gather the profile information on members that can be analysed throughout the lifetime of the community to see how member perceptions change over time.

To arrange a live demonstration:

or simply to chat about how we can help your organisation or business discover fresh insight about your customers please complete the short form below or give Kim a call on 0191 261 5261.