Market research is at the heart of our communities.
With 20 years of customer insight experience Explain use their knowledge of customer, stakeholder and employee engagement to gather insight from our client’s communities.
How Market Research Changes
Traditional research uses a range of methodologies to deliver qualitative and quantitative information. Focus groups, one-to-ones and hall tests have been used for years to establish the brand framework and agenda. On street, online and CATI then got to work, to measure what percentages thought one way or another. Without exception they started with the brand manager, the insight manager or the customer service team.
Online Focus Groups
At the heart of Better Communities lies a research software programme to benchmark and quantitatively measure service delivery and excellence for customers. For service providers this means the customer processes and touch points can be constantly measured, leading to analysis and improvement.