Brand engagement is ultimately about connecting with people, both inside and outside the organisation.
Our brand engagement communities work alongside other engagement platforms such as a brand’s social media channels to develop and intensify brand affinity, advocacy and loyalty.
Brands that take notice of what is being said about them, their product or service by monitoring conversations taking place outside of their own website, can use that learning to feed the conversation within their private community. Perceptions can be influenced and differences discussed in open dialogue with the aim of deepening brand awareness and value.
Brands are moving away from measured seasonal campaigns towards continuous brand engagement and adaptive brand planning. The brand paradigm is changing from a process of design, create, communicate and distribute to a more fluid co-creation process that is engage, co-create, refine, produce and distribution supported by advocacy and WOM.
To arrange a live demonstration:
or simply to chat about how we can help your organisation or business co-create with your customers please complete the short form below or give Kim a call on 0191 261 5261.